--- title: "Unveiling Pre-GOP Debate Insights: Sentient’s Analysis of Emotional Appeal and Attributes for Key Presidential Candidates" description: Discover how Sentient Prime® assessed emotional appeal and candidate attributes of 2024 presidential hopefuls pre-GOP debate, unveiling voter insights and candidate perceptions. image: https://insights.sentientdecisionscience.com/hubfs/poly%20tracker%20round%202%20header%20sm.png --- [![Emotional Intelligence Presidential Election2024](https://insights.sentientdecisionscience.com/hs-fs/hubfs/Emotional-Intel-Presidential-Election2024.png?width=450&height=113&name=Emotional-Intel-Presidential-Election2024.png "Emotional Intelligence Presidential Election2024")](https://insights.sentientdecisionscience.com/emotion-ai-election) Open main menu Close main menu - [US Election - Emotion Results](https://insights.sentientdecisionscience.com/emotion-ai-election) - [Who is Sentient?](https://www.sentientdecisionscience.com/company/) - [Emotion AI Survey](https://insights.sentientdecisionscience.com/emotion-ai-election/why-sentient-is-studying-the-2024-election) # Unveiling Pre-GOP Debate Insights: Sentient’s Analysis of Emotional Appeal and Attributes for Key Presidential Candidates ![Sentient Insights](https://insights.sentientdecisionscience.com/hs-fs/hubfs/SDS-logo-bug.png?width=45&name=SDS-logo-bug.png) [Sentient Insights](https://insights.sentientdecisionscience.com/emotion-ai-election/author/sentient-insights) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://insights.sentientdecisionscience.com/emotion-ai-election/unveiling-pre-gop-debate-insights) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://insights.sentientdecisionscience.com/emotion-ai-election/unveiling-pre-gop-debate-insights) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://insights.sentientdecisionscience.com/emotion-ai-election/unveiling-pre-gop-debate-insights) ![](https://insights.sentientdecisionscience.com/hubfs/poly%20tracker%20round%202%20header%20sm.png) Ahead of the first GOP primary debate for the 2024 election, Sentient used its true implicit testing platform, [Sentient Prime®](https://www.sentientdecisionscience.com/sentient-decision-science-technologies/implicit-testing/sentient-prime/), to retest the Emotional Appeal and assess attribute associations of the presidential candidates currently leading polls. [Results from the inaugural round of our political candidate tracker](https://insights.sentientdecisionscience.com/emotion-ai-election/emotional-intelligence-on-the-presidential-candidates-tracker) revealed early-stage voter attitudes, providing valuable insight into Republicans, Democrats, and most importantly, Independents–the majority of American voters. Our findings indicated that none of the candidates tested elicit positive emotional responses in the minds of Independents. After learning how voters felt implicitly, Sentient sought to better understand the cause. This next round of our political tracker provides explanatory data on how Americans perceive the top three presidential candidates prior to any qualifying Republican’s appearance on stage during the 2-hour debate set to start at 9PM EST, Wednesday, August 23. ![Implicit Appeal Split by Party-23AUG2023](https://insights.sentientdecisionscience.com/hs-fs/hubfs/Implicit%20Appeal%20Split%20by%20Party-23AUG2023.png?width=2979&height=2158&name=Implicit%20Appeal%20Split%20by%20Party-23AUG2023.png) ### Our Findings Sentient’s second readout specifies differences in attitudes toward candidates among political parties and gender. Overall, Independents have an implicitly neutral emotional response to Biden and an implicitly negative emotional response to Trump as shown in Figure 1 above. However, splitting the data by respondents’ gender to look specifically at female Independents tells a powerful story. Independent women feel implicitly positive about Biden (106.5) and DeSantis (108.5), whereas their reaction to Trump is extremely negative (86.7) as seen in Figure 2. Analysis of the attributes most closely associated with these three candidates indicates why. ![IndependentVoters-Split by Gender-23AUG2023](https://insights.sentientdecisionscience.com/hs-fs/hubfs/IndependentVoters-Split%20by%20Gender-23AUG2023.png?width=2928&height=2167&name=IndependentVoters-Split%20by%20Gender-23AUG2023.png)Voter perceptions of Biden, Trump, and DeSantis were determined by ten standard presidential traits: Dangerous, Effective, Intelligent, Leader, Phony, Selfish, Strong, Too Old, Trustworthy, and Unstable. The data collected proves Independent women think Biden is an effective, strong, and trustworthy leader. However, they also find him to be too old (see Figure 3). In contrast to these views, although Independent women find Trump to be an effective, strong, and intelligent leader, he is thought to be phony, selfish, dangerous, and untrustworthy as well (see Figure 4). Interestingly, Independent women also find DeSantis to be an effective, strong, and intelligent leader. Importantly however, unlike Trump, DeSantis is not perceived as phony or untrustworthy and unlike Biden he is not viewed as too old (see Figure 5). ![Independent Female Voters-Biden-23AUG2023](https://insights.sentientdecisionscience.com/hs-fs/hubfs/Independent%20Female%20Voters-Biden-23AUG2023.png?width=2433&height=1595&name=Independent%20Female%20Voters-Biden-23AUG2023.png)![Independent Female Voters-Trump-23AUG2023](https://insights.sentientdecisionscience.com/hs-fs/hubfs/Independent%20Female%20Voters-Trump-23AUG2023.png?width=2433&height=1595&name=Independent%20Female%20Voters-Trump-23AUG2023.png)![Independent Female Voters-DeSantis-23AUG2023](https://insights.sentientdecisionscience.com/hs-fs/hubfs/Independent%20Female%20Voters-DeSantis-23AUG2023.png?width=2433&height=1595&name=Independent%20Female%20Voters-DeSantis-23AUG2023.png)As we look to the first debate tonight (and anticipate those in the future), these insights are an important consideration for 2024 hopefuls looking to frame their campaign messages and distinguish themselves from their opponents. ### Leave a Comment ## Related Articles [![](https://insights.sentientdecisionscience.com/hubfs/US%202016%20Election%20Feature.png)](https://insights.sentientdecisionscience.com/emotion-ai-election/improving-political-predictions-applying-emotional-data-to-understand-candidate-preference) ### [Improving Political Predictions: Applying Emotional Data to Understand Candidate Preference](https://insights.sentientdecisionscience.com/emotion-ai-election/improving-political-predictions-applying-emotional-data-to-understand-candidate-preference) ![Sentient Insights](https://insights.sentientdecisionscience.com/hs-fs/hubfs/SDS-logo-bug.png?width=45&name=SDS-logo-bug.png) [Sentient Insights](https://insights.sentientdecisionscience.com/emotion-ai-election/author/sentient-insights) [Read More](https://insights.sentientdecisionscience.com/emotion-ai-election/improving-political-predictions-applying-emotional-data-to-understand-candidate-preference) [![](https://insights.sentientdecisionscience.com/hubfs/Header-Image-Round1-EmotionalAppeal-2.png)](https://insights.sentientdecisionscience.com/emotion-ai-election/emotional-intelligence-on-the-presidential-candidates-tracker) ### [Emotional Intelligence on the Presidential Candidates Tracker](https://insights.sentientdecisionscience.com/emotion-ai-election/emotional-intelligence-on-the-presidential-candidates-tracker) Sentient is using its true implicit testing platform, [Sentient Prime®](https://www.sentientdecisionscience.com/sentient-decision-science-technologies/implicit-testing/sentient-prime/), to track the Emotional Appeal of the top presidential candidates leading up to the 2024 election.... ![Sentient Insights](https://insights.sentientdecisionscience.com/hs-fs/hubfs/SDS-logo-bug.png?width=45&name=SDS-logo-bug.png) [Sentient Insights](https://insights.sentientdecisionscience.com/emotion-ai-election/author/sentient-insights) [Read More](https://insights.sentientdecisionscience.com/emotion-ai-election/emotional-intelligence-on-the-presidential-candidates-tracker) Want more content like this? Sign Up! The content of this website does not reflect the political views of Sentient Decision Science. Reporting shared represents the current US general population's emotional attitudes towards exposure to political media. Each study uses true implicit research techniques with a proven scientific approach to uncovering subconscious attitudes on hundreds of participants. Research techniques include Sentient's patented Implicit Priming technology combined with its FACS Emotion AI platform. ©2023 Sentient Decision Science. 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