--- title: Emotion AI - 2024 Presidential Election | Aaron Reid, Ph.D. description: Sentient is tracking our emotions in the 2024 United States presidential election. View the latest performance of campaign ads, the emotional appeal of candidates and how we feel about political policies. image: https://insights.sentientdecisionscience.com/hubfs/canidates%20header.png --- [![Emotional Intelligence Presidential Election](https://insights.sentientdecisionscience.com/hs-fs/hubfs/Emotional-Intel-Presidential-Election2024.png?width=440&height=94&name=Emotional-Intel-Presidential-Election2024.png "Emotional Intelligence Presidential Election")](https://www.sentientdecisionscience.com) - [US Election - Emotion Results](https://insights.sentientdecisionscience.com/emotion-ai-election) - [Who is Sentient?](https://www.sentientdecisionscience.com/company/) - [Emotion AI Survey](https://insights.sentientdecisionscience.com/emotion-ai-election/why-sentient-is-studying-the-2024-election) ## Sign up for newsletter that offer you free information Contact us ## CONTENT Contact us ![Header-Image-Round-3-2023-new](https://insights.sentientdecisionscience.com/hubfs/Header-Image-Round-3-2023-new.png) ## Trump and Biden lead the race, but other contenders like Haley and Ramaswamy are gaining popularity. [View October Tracker Report](https://insights.sentientdecisionscience.com/emotion-ai-election/emotional-intelligence-on-the-presidential-candidates-tracker-october-2023) ![blog](https://insights.sentientdecisionscience.com/hubfs/Haley-Ramaswamy.png) - [By Aaron Reid, Ph.D.](https://insights.sentientdecisionscience.com/emotion-ai-election/author/aaron-reid) - November 08 2023 ## [Will the Real #2 Please Stand Up?](https://insights.sentientdecisionscience.com/emotion-ai-election/will-the-real-2-please-stand-up) ![blog](https://insights.sentientdecisionscience.com/hubfs/Trump-Biden-Political-Polls-2023.png) - [By Aaron Reid, Ph.D.](https://insights.sentientdecisionscience.com/emotion-ai-election/author/aaron-reid) - November 08 2023 ## [Political Passion and the Pitfalls of Polling](https://insights.sentientdecisionscience.com/emotion-ai-election/political-passion-and-the-pitfalls-of-polling) ![blog](https://insights.sentientdecisionscience.com/hubfs/Header-Image-Implicit-Appeal-Round3.png) - [By Sentient Insights](https://insights.sentientdecisionscience.com/emotion-ai-election/author/sentient-insights) - October 27 2023 ## [Emotional Intelligence on the Presidential Candidates Tracker | October 2023](https://insights.sentientdecisionscience.com/emotion-ai-election/emotional-intelligence-on-the-presidential-candidates-tracker-october-2023) ![blog](https://insights.sentientdecisionscience.com/hubfs/Ramaswamy-Header-Results.png) - [By Sentient Insights](https://insights.sentientdecisionscience.com/emotion-ai-election/author/sentient-insights) - September 07 2023 ## [The Rise of Ramaswamy Amongst Republican Voters](https://insights.sentientdecisionscience.com/emotion-ai-election/the-rise-of-ramaswamy-amongst-republican-voters) ![blog](https://insights.sentientdecisionscience.com/hubfs/poly%20tracker%20round%202%20header%20sm.png) - [By Sentient Insights](https://insights.sentientdecisionscience.com/emotion-ai-election/author/sentient-insights) - August 23 2023 ## [Unveiling Pre-GOP Debate Insights: Sentient’s Analysis of Emotional Appeal and Attributes for Key Presidential Candidates](https://insights.sentientdecisionscience.com/emotion-ai-election/unveiling-pre-gop-debate-insights) ![blog](https://insights.sentientdecisionscience.com/hubfs/Header-Image-Round1-EmotionalAppeal-2.png) - [By Sentient Insights](https://insights.sentientdecisionscience.com/emotion-ai-election/author/sentient-insights) - August 10 2023 ## [Emotional Intelligence on the Presidential Candidates Tracker](https://insights.sentientdecisionscience.com/emotion-ai-election/emotional-intelligence-on-the-presidential-candidates-tracker) ![blog](https://insights.sentientdecisionscience.com/hubfs/Header-Image-Round1-July2023-Issues-BidenTrump.png) - [By Aaron Reid, Ph.D.](https://insights.sentientdecisionscience.com/emotion-ai-election/author/aaron-reid) - July 26 2023 ## [Trump Evokes 4X the Voter Emotion](https://insights.sentientdecisionscience.com/emotion-ai-election/trump-evokes-4x-the-voter-emotion) ![blog](https://insights.sentientdecisionscience.com/hubfs/Biden%20Flag%20Hero.png) - [By Sentient Insights](https://insights.sentientdecisionscience.com/emotion-ai-election/author/sentient-insights) - July 11 2023 ## [Can Biden Protect Our Basic Freedoms?](https://insights.sentientdecisionscience.com/emotion-ai-election/can-biden-protect-our-basic-freedoms) ![blog](https://insights.sentientdecisionscience.com/hubfs/DeSantis-Insta-Blog-Header.png) - [By Sentient Insights](https://insights.sentientdecisionscience.com/emotion-ai-election/author/sentient-insights) - June 23 2023 ## ["Things are Bad and I’m the Hero You Need to Comeback" - DeSantis](https://insights.sentientdecisionscience.com/emotion-ai-election/things-are-bad-and-im-the-hero-you-need-to-comeback-desantis) ![blog](https://insights.sentientdecisionscience.com/hubfs/WhatIf-BeatBiden.png) - [By Aaron Reid, Ph.D.](https://insights.sentientdecisionscience.com/emotion-ai-election/author/aaron-reid) - June 07 2023 ## [AI Struggles to Emotionally Engage Viewers in This Republican Attack Ad](https://insights.sentientdecisionscience.com/emotion-ai-election/a.i.-struggles-to-emotionally-engage-viewers-in-this-republican-attack-ad) ![blog](https://insights.sentientdecisionscience.com/hubfs/canidates%20header.png) - [By Sentient Insights](https://insights.sentientdecisionscience.com/emotion-ai-election/author/sentient-insights) - June 02 2023 ## [How Well-Liked Are the 2024 Presidential Candidates?: Why Sentient is Studying the Election](https://insights.sentientdecisionscience.com/emotion-ai-election/why-sentient-is-studying-the-2024-election) ![blog](https://insights.sentientdecisionscience.com/hubfs/Political%20Parties-Whats_in_a_Frame-Feature.png) - [By Sentient Insights](https://insights.sentientdecisionscience.com/emotion-ai-election/author/sentient-insights) - June 01 2023 ## [How Did Network Framing Impact Voter Perceptions in a 2020 Presidential Debate?](https://insights.sentientdecisionscience.com/emotion-ai-election/how-did-network-framing-impact-voter-perceptions-in-a-2020-presidential-debate) ![blog](https://insights.sentientdecisionscience.com/hubfs/Political%20Podium%20Feature.png) - [By Sentient Insights](https://insights.sentientdecisionscience.com/emotion-ai-election/author/sentient-insights) - June 01 2023 ## [Did Trump's Proposal Align With How People Really Felt About Muslim Immigrants During the 2016 Election?](https://insights.sentientdecisionscience.com/emotion-ai-election/did-trumps-proposal-align-with-how-people-really-felt-about-muslim-immigrants-during-the-2016-election) ![blog](https://insights.sentientdecisionscience.com/hubfs/2020-FeaturedImage.png) - [By Sentient Insights](https://insights.sentientdecisionscience.com/emotion-ai-election/author/sentient-insights) - June 01 2023 ## [Implicit Emotions Toward Biden & Trump in Swing States Provided Better Results Than Polling](https://insights.sentientdecisionscience.com/emotion-ai-election/implicit-emotions-toward-biden-trump-in-swing-states-provided-better-results-than-polling) ![blog](https://insights.sentientdecisionscience.com/hubfs/US%202016%20Election%20Feature.png) - [By Sentient Insights](https://insights.sentientdecisionscience.com/emotion-ai-election/author/sentient-insights) - May 31 2023 ## [Improving Political Predictions: Applying Emotional Data to Understand Candidate Preference](https://insights.sentientdecisionscience.com/emotion-ai-election/improving-political-predictions-applying-emotional-data-to-understand-candidate-preference) ![blog](https://insights.sentientdecisionscience.com/hubfs/MAGA%20Pudding%20Fingers%20Hubspot%20Feature.png) - [By Sentient Insights](https://insights.sentientdecisionscience.com/emotion-ai-election/author/sentient-insights) - May 31 2023 ## [Determining the Efficacy of an Attack Ad Using Emotion AI](https://insights.sentientdecisionscience.com/emotion-ai-election/determining-the-efficacy-of-an-attack-ad-using-emotion-ai) ![datablog-fb](https://insights.sentientdecisionscience.com/hubfs/social-suggested-images/datablog-fb.jpg) Technology ## Emotion AI Approach Sentient Labs FACS and patented Implicit Priming technologies quantify human emotion at scale. This Emotion A.I. is used by Fortune 100 brands across the globe to improve their communications. **[Learn more about emotion technology.](https://www.sentientdecisionscience.com/sentient-decision-science-technologies)** ### Political News ![The-Systematic-Measurement-of-Emotionally-Expressive-Behavior](https://insights.sentientdecisionscience.com/hubfs/The-Systematic-Measurement-of-Emotionally-Expressive-Behavior.png) [PAPER](https://www.sentientdecisionscience.com/sentient-decision-science-lab/publications/systematic-measurement-expressive-behavior/) ## The Systematic Measurement of Emotionally Expressive Behavior ![mind-the-gap](https://insights.sentientdecisionscience.com/hubfs/mind-the-gap.jpg) [PAPER](https://www.sentientdecisionscience.com/sentient-decision-science-lab/publications/mind-the-gap/) ## Mind the Gap: Tracking the five generations to understand implicit Attitudes ### Subscribe to get weekly emotional intel on the presidential election. ![Emotion in the election.](https://insights.sentientdecisionscience.com/hubfs/emotion-election-1.png) [PRESIDENTIAL EMOTION STUDY](https://insights.sentientdecisionscience.com/emotion-ai-election/why-sentient-is-studying-the-2024-election) ## [**US Implicit Appeal of Presidential Candidates Study Launched**](https://insights.sentientdecisionscience.com/emotion-ai-election/why-sentient-is-studying-the-2024-election) Sentient is testing the emotional appeal of Presidential candidates to track the subconscious attitudes of voters throughout the campaign. **[Learn about the study.](https://insights.sentientdecisionscience.com/emotion-ai-election/why-sentient-is-studying-the-2024-election)** ![Politics-Study](https://insights.sentientdecisionscience.com/hubfs/Politics-Study.jpg) [PARTICIPATE IN STUDY](https://cdn.sentientprime.com/?RespId=__rnd__&ProjectId=a58933d4e8519ba7c94e39e93977d44c&Ex=1,2) ## [**Take an Implicit Study to Uncover Your Subconscious Feelings Toward The 2024 Presidential Candidates**](https://cdn.sentientprime.com/?RespId=__rnd__&ProjectId=a58933d4e8519ba7c94e39e93977d44c&Ex=1,2) Do irrational feelings have more of an influence on your choices, or are you a rational thinker when choosing a candidate? Take this Sentient study and learn how you subconsciously feel about the current presidential candidates. This Implicit Priming study measures your cognitive dissonance when paired with emotions and candidates revealing who is more appealing, and not so appealing. **[LAUNCH STUDY](https://cdn.sentientprime.com/?RespId=__rnd__&ProjectId=a58933d4e8519ba7c94e39e93977d44c&Ex=1,2)** ## Sign up for newsletter that offer you free information Contact us [![Sentient Decision Science](https://insights.sentientdecisionscience.com/hs-fs/hubfs/SDS_logo.png?width=300&height=112&name=SDS_logo.png "Sentient Decision Science")](https://www.sentientdecisionscience.com) The content of this website does not reflect the political views of Sentient Decision Science. Reporting shared represents the current US general population's emotional attitudes towards exposure to political media. Each study uses true implicit research techniques with a proven scientific approach to uncovering subconscious attitudes on hundreds of participants. Research techniques include Sentient's patented Implicit Priming technology combined with its FACS Emotion AI platform. ©2023 Sentient Decision Science. All Rights Reserved