The Insight Advantage of Measuring the Consumer Subconscious

This papers draws on new knowledge coming out of the Sentient Consumer Subconscious Research Lab by:

  • Providing a practical industry definition of implicit research techniques.
  • Detailing the best use cases for each technique.
  • Demonstrating how combining implicit and explicit measures in a single model more accurately forecasts consumer behavior.

In “Is it Implicit?” you’ll learn:

  • What qualifies as an implicit research technique?
  • What insights can implicit research techniques provide above and beyond explicit techniques?
  • Should implicit techniques be combined with traditional explicit techniques, including when and how?
  • What are the appropriate use cases of implicit research techniques?