An Emotional Motivation Framework for Understanding Consumer Behavior
If you want to tap into the consumer subconscious, you must understand how the 26 emotions outlined in this white paper affect consumer choice.
Can you describe the difference between guilt and shame? What about relief and contentment; or anxiety and fear?
When it comes to consumer choice modeling, understanding and measuring these differences could make or break your product launch.
Download, “The Sentient 26 Emotional Taxonomy: An Emotional Motivation Framework for Understanding Consumer Behavior,” for an inside look at the 26 Motivational Emotions that drive consumers to act.